Brand Story
Riding a bike is the best way to explore a city. The founder, Ron, is a bike enthusiast and a designer of mid-to-high-end bike. One of Ron’s greatest joys in life is gifting bikes to his friends.
Once, for the birthday of his friend's child, Ron planned to give a bike as a gift, just as he usually does. With the child being 1.2 meters tall, Ron carefully chose a 16-inch kids' bike. However, it took him a whole day to manage to fit the bike into the car trunk.
This experience sparked an idea: Why not invent a bike that can grow with the child and be easily stored?
In 2013, Ron's adorable daughter was born. He wanted to give his little girl a gift that would grow with her. After more than two years of effort, he finally turned his long-held idea into his daughter’s birthday present.
Ron hoped that this kid bike would have extraordinary functions like James Bond's gadgets and be a constant companion for the child. Thus, this bike was named “007.” He envisioned children enjoying their ride while developing independence, confidence, optimism, and courage.
Because of a father’s love for his daughter, a new brand emerged in the whimsical world of children’s products: "Loved by Children, Trusted by Moms."
Why It's Called SOOIBE
S = Special
OO =Two-wheels
i = I
be = Baby bike
Invented a special kids bike, which could become children’s friends and keep grow with them.
Because of love, Ron created a special kids bike to serve as the best companion for a child's growth. Henceforth, the whimsical world of children gained a new word filled with affection: "SOOIBE."
Ron is often asked why the brand is named "SOOIBE." He explained, "I've always believed that the most important things in life are a good heart and a healthy body. We’ve noticed that sports enthusiasts, whether children or adults, tend to have more positive and sunny personalities. Therefore, SOOIBE is closely related to sports, and we needed a relevant name. SOOIBE aims to help children 'civilize their minds and make their bodies robust.'"
